As a brand designer, I was tasked with creating a new name, logo, and visual identity for the Oak English Classes project. The brief called for a design that reflected values of trust, knowledge, and modernism while also avoiding the use of red and blue, common colors in English schools in Brazil.
The project expanded beyond just visual identity, as I was also responsible for designing social media imagery and editorial pieces. The result was a refreshed brand that conveyed the values of trust, knowledge, and modernism through its clean and contemporary design.
This project showcases my ability to translate a client’s brief into a cohesive and effective brand identity and highlights my attention to detail and commitment to creating designs that truly reflect a brand’s values and goals
